![]() The fact that Amazon removed the Twitch login ID as a requirement suggests that it will be a lot easier now for players to claim their benefits. I would guess that a lot of people never even knew that Amazon Prime entitled them to Twitch Prime benefits, and now Prime Gaming benefits. “The message we really want to get across to Prime customers is that Prime offers benefits across all digital entertainment, whether it’s movies or music or reading or now games - that we have this complete view of the entertainment space.” “If you think of Prime Video and Prime Reading, Prime Gaming is just a natural fit,” he said. That’s a long time for Amazon to invest in that name. I asked Plotnick why the new name doesn’t have the word “Amazon” in it, or the word “Twitch” for that matter. This month, Prime Gaming has more than 20 free games, such as SNK arcade classics SNK 40th Anniversary Collection, Metal Slug 2, and indie retro brawler Treachery in Beatdown City.Īmazon first launched gaming benefits in 2016 as Twitch Prime. Prime members can also claim a collection of PC games for free every month that are theirs to keep. We’re launching with Roblox, as a great example.” But we have expanded into mobile and casual games and family games. ![]() ![]() I think the biggest part of the rebrand is not about a change in name, but a recognition that our audience that we reach is much broader than the Twitch audience. “That’s always been a goal of Twitch Prime since it started. “Our goal is to create value for players and to create value for game developers,” Plotnick said. Prime members can claim new in-game content for Grand Theft Auto Online, Red Dead Online, Apex Legends, FIFA 20, League of Legends, and more than 20 other popular PC, console, and mobile games.
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